The Stak works through Claude. Name the client, say what you need, and Claude works from what the Stak knows.
The shape of a good ask
- Name the client. Start with who it is for: “For Harbor Dental, …” Claude then works from that client's brand, voice, numbers and rules, and nobody else's.
- Say what you need and where it is going. “Three Instagram posts for next week.” “A reply to this review.”
- Paste what it should work from. The brief, the client's email, a draft.
- Ask it to check before anything ships. “Check this draft against the Stak.”
Good first asks
- “Use the Marchwell Stak. Show me what's inside.”
- “What are the brand voice rules for [client]?”
- “Give me [client]'s numbers I can use in a post.”
- “What are the hard rules for [client]?”
Every client's What's in the Stak tab has an Example prompts button with more.
Make it stick
Something Claude learns in a chat stays in that chat. To keep it, say “Add this to the Stak.” See When something is wrong or out of date.