Kits are what your team can make from each client's Stak: plans, content, pages, ads, replies and checks, each built only from what the Stak knows about that client. Every kit is included. Ask for one in plain words in your AI tool and name the client. Switch off any kit your agency doesn't use; nobody on the team will be offered it.

Plan

Decide what to do next for a client.

Marketing ideas

A ranked shortlist of campaign ideas for the month or season, each tied to a real service, date or piece of proof in the client's Stak.

Includes: Marketing ideas

4 uses in the last 30 days
Campaign and launch plans

A dated plan for one launch, offer or event across every channel, with an owner for each piece and the kit that makes it.

Includes: Launch plan

0 uses in the last 30 days

Make

Make the work: content, pages, collateral.

Monthly content pack

A client's month in one go: the social calendar, the newsletter or email series, and short video scripts, planned together.

Includes: Monthly pack, Social calendar, Email newsletter, Video scripts

20 uses in the last 30 days
Pages

Every word of a landing page, service and location pages, a refresh of existing copy, and the structured data search engines read.

Includes: Landing page copy, Service location pages, Copy refresh, Schema markup

10 uses in the last 30 days
Blog and articles

Topic ideas, an outline, then the full article, written to answer the reader's question first.

Includes: Blog article

4 uses in the last 30 days
Collateral and print

One-pagers, brochures, case studies, postcards, door hangers and flyers, every claim traced to the Stak.

Includes: Sales collateral, Print mailer

0 uses in the last 30 days

Reach

Reach people: ads, reviews, listings, texts and press.

Ads

Search and social ad copy inside each platform's limits, with character counts and the facts each line uses.

Includes: Ad copy

6 uses in the last 30 days
Reviews, referrals and listings

Replies to a client's reviews in their voice, their Google Business Profile content, and a referral kit for happy customers.

Includes: Review replies, Gbp profile, Referral kit

13 uses in the last 30 days
Text and PR

Text messages to people who agreed to get them, and a press release about real news with the pitch to an editor.

Includes: Sms campaign, Press release

0 uses in the last 30 days

Learn

Check work before it ships and see what is wrong with what is live.

Checks

Copy checked against the client's rules before it ships, and audits of live pages, ads and emails, as findings rather than rewrites.

Includes: Copy check, Campaign audit, Page audit · always on: Copy check

7 uses in the last 30 days
Listing health

An audit of a client's Google listing, and whether their name, address, phone and hours match everywhere else.

Includes: Listing audit

0 uses in the last 30 days

Run the agency

Bring new people up to speed.

Team onboarding

Walks a new hire or contractor through the agency's own onboarding playbook, phase by phase, tailored to their role.

Includes: Team onboarding · always on: Team onboarding

0 uses in the last 30 days
11 of 12 kits on · last changed by dana@marchwellcreative.com