Everything the Stak can do for you, in plain words. You never call these by name: say what you need in your AI tool, name the client, and it picks the right one. Each one shows a few things you might say.
Find and read
Look things up in a client's Stak.
Lists every client the Stak holds, so it knows which one you mean.
list_clientslist_clients
See your clients
Lists every client the Stak holds, so it knows which one you mean.
Say something like
- “Which clients are in the Stak?”
- “Show me our client list.”
Lists a client's Stak pages, with a one-line summary of each.
list_stak_fileslist_stak_files
See what the Stak knows about a client
Lists a client's Stak pages, with a one-line summary of each.
Say something like
- “What does the Stak have on [client]?”
- “List [client]'s pages in the Stak.”
Reads one page, or one section of it, word for word.
read_stak_fileread_stak_file
Read a page from a client's Stak
Reads one page, or one section of it, word for word.
Say something like
- “Read me [client]'s brand voice page.”
- “What does [client]'s Stak say about their services?”
Finds where a fact, phrase or topic sits in one client's Stak, and only that client's.
search_staksearch_stak
Search a client's Stak
Finds where a fact, phrase or topic sits in one client's Stak, and only that client's.
Say something like
- “Search [client]'s Stak for their warranty.”
- “Where does [client]'s Stak mention pricing?”
Good to know
A search that finds nothing is counted, so the gaps show up on the Usage page.
Gets one approved number, like a founding year or review count, from the client's single list of numbers.
get_canonical_statget_canonical_stat
Look up a client's number
Gets one approved number, like a founding year or review count, from the client's single list of numbers.
Say something like
- “How many reviews does [client] have?”
- “What year was [client] founded?”
Good to know
Numbers always come from this list, never from memory.
Lists every number the client has approved, so the right one can be looked up.
list_canonical_statslist_canonical_stats
See a client's approved numbers
Lists every number the client has approved, so the right one can be looked up.
Say something like
- “What numbers do we have approved for [client]?”
Colors, fonts, logo rules and voice rules for one client, before anything visual or written.
get_brand_guideget_brand_guide
Get a client's brand guide
Colors, fonts, logo rules and voice rules for one client, before anything visual or written.
Say something like
- “What are [client]'s brand colors?”
- “How should copy for [client] sound?”
Lists the official logos and brand images kept in a client's Stak.
list_brand_assetslist_brand_assets
See a client's logos and images
Lists the official logos and brand images kept in a client's Stak.
Say something like
- “Which logos do we have for [client]?”
Hands over one official logo or brand image, ready to use.
get_brand_assetget_brand_asset
Get a client's logo
Hands over one official logo or brand image, ready to use.
Say something like
- “Give me [client]'s logo for a dark background.”
Good to know
Logos come from the Stak as they are. They are never redrawn.
Make with kits
Make work for a client, built from their Stak.
Lists the kits switched on for your agency and what each one makes.
list_skillslist_skills
See what the kits can make
Lists the kits switched on for your agency and what each one makes.
Say something like
- “What can the Stak make for [client]?”
- “Which kits do we have?”
Loads the step-by-step method for one job, so the work is done your agency's way.
get_skillget_skill
Use a kit
Loads the step-by-step method for one job, so the work is done your agency's way.
Say something like
- “Use the social calendar kit for [client].”
- “Write [client]'s newsletter with the content kit.”
Good to know
Kits an Admin switched off on the Kits page are not offered.
Gathers everything one client's work is built from: rules, voice, services, proof and what is not known yet.
get_production_briefget_production_brief
Pull a client's brief
Gathers everything one client's work is built from: rules, voice, services, proof and what is not known yet.
Say something like
- “Pull [client]'s brief before we write anything.”
Good to know
Anything the Stak doesn't know comes back as a gap to check, never a guess.
Says what can be made for a client today, and what is missing for the rest.
get_production_readinessget_production_readiness
Check what a client's Stak can support
Says what can be made for a client today, and what is missing for the rest.
Say something like
- “What can we make for [client] today?”
- “What's missing from [client]'s Stak?”
Shows where each social platform's buttons and captions cover an ad, so nothing important gets hidden.
get_safe_zoneget_safe_zone
Check an ad's safe zone
Shows where each social platform's buttons and captions cover an ad, so nothing important gets hidden.
Say something like
- “Where's the safe zone for a vertical story ad?”
Picks the right kind of landing page for a goal and lays out its sections.
get_page_blueprintget_page_blueprint
Plan a landing page
Picks the right kind of landing page for a goal and lays out its sections.
Say something like
- “What sections should [client]'s booking page have?”
Writes the structured data search engines read for one page, from the client's own facts.
build_schema_markupbuild_schema_markup
Build a page's schema
Writes the structured data search engines read for one page, from the client's own facts.
Say something like
- “Add schema markup to [client]'s services page.”
Fix and approve
Correct the Stak, and approve what others correct.
Files a correction or a new fact for one client. An Admin approves it before the Stak changes.
log_stak_update_requestlog_stak_update_request
Fix or add something in the Stak
Files a correction or a new fact for one client. An Admin approves it before the Stak changes.
Say something like
- “[client]'s phone number changed. Update the Stak.”
- “Add [client]'s new service to the Stak.”
Good to know
Nothing in the Stak changes until it is approved.
Lists the corrections waiting in the Queue.
list_stak_update_requestslist_stak_update_requests
See what's waiting for approval
Lists the corrections waiting in the Queue.
Say something like
- “What's waiting in the Queue?”
- “Show me [client]'s pending changes.”
Shows one waiting correction in full, and whether it will apply cleanly.
get_stak_update_requestget_stak_update_request
Preview a change
Shows one waiting correction in full, and whether it will apply cleanly.
Say something like
- “Show me the latest change for [client] before I approve it.”
Approves one correction, so it reaches the Stak at the next publish.
approve_stak_update_requestapprove_stak_update_request
Approve a change
Approves one correction, so it reaches the Stak at the next publish.
Say something like
- “Approve that change.”
Good to know
You are asked to confirm every time.
Approves a batch of corrections as one change.
approve_stak_update_requestsapprove_stak_update_requests
Approve several changes at once
Approves a batch of corrections as one change.
Say something like
- “Approve all of [client]'s pending changes.”
Good to know
You are asked to confirm every time.
Closes a correction without applying it, with the reason.
deny_stak_update_requestdeny_stak_update_request
Turn down a change
Closes a correction without applying it, with the reason.
Say something like
- “Deny that change. It's out of date.”
Good to know
A reason is required, so the person who filed it knows why.
Clients and onboarding
Add a client and get them set up.
Says the next step for a client being set up, one step at a time.
onboarding_guideonboarding_guide
Get walked through adding a client
Says the next step for a client being set up, one step at a time.
Say something like
- “Help me add a new client.”
- “What's next for [client]?”
Shows each client being set up: their step, how long it has been and who owns it.
list_onboardinglist_onboarding
See where every new client is
Shows each client being set up: their step, how long it has been and who owns it.
Say something like
- “Where are our new clients in onboarding?”
Creates a new client in the Stak and starts their setup.
start_onboardingstart_onboarding
Add a new client
Creates a new client in the Stak and starts their setup.
Say something like
- “Start onboarding for [client].”
Good to know
A client counts toward your bill from the day it is added.
Opens setup for a client who was live before onboarding existed, starting from their current Stak.
start_backfillstart_backfill
Set up a client you already had
Opens setup for a client who was live before onboarding existed, starting from their current Stak.
Say something like
- “Run onboarding for [client] from what we already have.”
Adds one of the client's own files, like a brochure or price list, to the research.
file_client_sourcefile_client_source
Give the research a client's own file
Adds one of the client's own files, like a brochure or price list, to the research.
Say something like
- “File [client]'s brochure from our shared drive for the research.”
Good to know
Connect your file storage in your AI tool first.
Reads the client's website, public footprint and any files you filed, and builds the first version of their Stak.
start_researchstart_research
Start the research on a client
Reads the client's website, public footprint and any files you filed, and builds the first version of their Stak.
Say something like
- “Start the research on [client].”
Says whether a client's research is queued, running, done or stopped, and why.
research_statusresearch_status
Check a client's research
Says whether a client's research is queued, running, done or stopped, and why.
Say something like
- “Is [client]'s research done?”
Hands a client's newly built Stak to your team for review. Nothing goes live yet.
deliver_built_stakdeliver_built_stak
Hand back a built Stak for review
Hands a client's newly built Stak to your team for review. Nothing goes live yet.
Say something like
- “Deliver [client]'s built Stak for review.”
Reads the Stak built for a client, to check it before it is approved.
review_built_stakreview_built_stak
Go through a client's built Stak
Reads the Stak built for a client, to check it before it is approved.
Say something like
- “Walk me through the Stak built for [client].”
Makes the built Stak the client's own Stak and moves them to Questions.
approve_built_stakapprove_built_stak
Approve a client's built Stak
Makes the built Stak the client's own Stak and moves them to Questions.
Say something like
- “Approve [client]'s built Stak.”
Good to know
You are asked to confirm every time.
Sets a built Stak aside with your reason, so the research can run again.
send_back_built_staksend_back_built_stak
Send a built Stak back
Sets a built Stak aside with your reason, so the research can run again.
Say something like
- “Send [client]'s Stak back. The services are wrong.”
Good to know
You are asked to confirm every time.
Moves a client along setup: building, questions, confirm, live.
move_onboarding_stagemove_onboarding_stage
Move a client to the next step
Moves a client along setup: building, questions, confirm, live.
Say something like
- “Move [client] to Confirm.”
Good to know
You are asked to confirm every time.
Marks which of a client's accounts your team can get into.
record_accessrecord_access
Update a client's access checklist
Marks which of a client's accounts your team can get into.
Say something like
- “We have access to [client]'s ad account now.”
Notes whether the client got the interview link or a meeting, and when.
record_handoffrecord_handoff
Record how the questions went out
Notes whether the client got the interview link or a meeting, and when.
Say something like
- “We sent [client] the interview link today.”
Ticks or unticks a setup checkbox, like the client's numbers being confirmed.
tick_checkpointtick_checkpoint
Tick a setup box
Ticks or unticks a setup checkbox, like the client's numbers being confirmed.
Say something like
- “[client]'s numbers are confirmed.”
Records the first real piece of work that went out from the Stak.
record_first_winrecord_first_win
Note a client's first win
Records the first real piece of work that went out from the Stak.
Say something like
- “Our first post for [client] went out today.”
Records the day a client's Stak was built.
record_stak_builtrecord_stak_built
Record when a Stak was built
Records the day a client's Stak was built.
Say something like
- “[client]'s Stak was built on Monday.”
Names the account manager who owns a client's onboarding.
set_onboarding_ownerset_onboarding_owner
Name who owns a client's setup
Names the account manager who owns a client's onboarding.
Say something like
- “Make me the owner of [client]'s onboarding.”
Files a client's answers to their setup questions, in their own words.
file_onboarding_answersfile_onboarding_answers
File a client's answers
Files a client's answers to their setup questions, in their own words.
Say something like
- “Here are [client]'s answers to questions 3 and 7.”
Client record
What was said to each client, and what's owed, so nothing slips.
Says what the last meetings, calls and emails were about, and what's owed, late items first.
list_client_recordlist_client_record
Catch up on a client
Says what the last meetings, calls and emails were about, and what's owed, late items first.
Say something like
- “What were the last few meetings about, and what am I missing?”
- “What did we tell [client] last time?”
- “What do I owe this week?”
Good to know
The record is kept apart from the Stak, so it never shows up in work made for the client.
Turns a transcript, your notes or an email thread into one entry on the client's record, with who owes what.
log_client_recordlog_client_record
Log a meeting, call or email
Turns a transcript, your notes or an email thread into one entry on the client's record, with who owes what.
Say something like
- “Log this call for [client]: [paste the transcript]”
- “File this email thread for [client].”
Good to know
You see the entry before it's saved. Anything about fees is shown only to people who see commercial pages.
Scores an earlier conversation, or adds what your email, calendar, Slack or project tool shows about how the relationship is going.
update_pulseupdate_pulse
Update a client's Pulse
Scores an earlier conversation, or adds what your email, calendar, Slack or project tool shows about how the relationship is going.
Say something like
- “Update [client]'s Pulse from my email and calendar.”
- “Score last week's call with [client] for Pulse.”
Good to know
It reads client-facing places only, keeps short notes rather than messages, and says which tools would help it see more.
Ticks an item off a client's Owed list.
mark_owed_donemark_owed_done
Mark something owed as done
Ticks an item off a client's Owed list.
Say something like
- “I sent [client] the ad plan, mark it done.”
Good to know
You can also tick it on the client's Record tab.
Your team
Who can do what, and how the Stak gets used.
Lists everyone on the team, what they can do and which clients they work on.
list_peoplelist_people
See your team
Lists everyone on the team, what they can do and which clients they work on.
Say something like
- “Who's on our team and what can they do?”
Adds a guest or contractor, or changes someone's roles and clients.
add_personadd_person
Add someone or change their access
Adds a guest or contractor, or changes someone's roles and clients.
Say something like
- “Add our new contractor and give them access to [client].”
Good to know
Only on the account owner's own request.
Cuts a person's access to the whole Stak at once. It can be undone.
deactivate_persondeactivate_person
Turn off someone's access
Cuts a person's access to the whole Stak at once. It can be undone.
Say something like
- “Turn off access for the contractor who left.”
Good to know
You are asked to confirm every time.
Gives a person back the access they had.
reactivate_personreactivate_person
Restore someone's access
Gives a person back the access they had.
Say something like
- “Restore access for the contractor who's back.”
Removes a guest or contractor whose work has ended, roles and all.
remove_personremove_person
Take someone off the list
Removes a guest or contractor whose work has ended, roles and all.
Say something like
- “Take the old contractor off our list.”
Good to know
You are asked to confirm every time.
Shows what gets used, what gets read, and what people searched for that the Stak could not answer.
stak_usage_reportstak_usage_report
See how the team uses the Stak
Shows what gets used, what gets read, and what people searched for that the Stak could not answer.
Say something like
- “What has the team used the Stak for this month?”
- “What did people search for that the Stak couldn't answer?”
Account
Billing for each client, and whether the Stak is up.
Stops a client's monthly billing when you no longer work with them. Their Stak stays.
deactivate_clientdeactivate_client
Stop billing a client
Stops a client's monthly billing when you no longer work with them. Their Stak stays.
Say something like
- “We've stopped working with [client]. Deactivate them.”
Good to know
The month is paid through. There is no credit for the rest of it.
Starts billing a client again, like adding them.
reactivate_clientreactivate_client
Bring a client back
Starts billing a client again, like adding them.
Say something like
- “[client] is back. Reactivate them.”
Checks the Stak is up and when its content last changed.
healthhealth
Check the Stak is working
Checks the Stak is up and when its content last changed.
Say something like
- “Is the Stak working?”