We’re on the agency’s side.

Now that everyone has the same AI, Storystak helps independent agencies keep their work unmistakably theirs, by putting what matters about each client into every AI they use.

From Zach Worley and Dan Muirhead, co-founders

Same AI. Not the same agency.

Every agency has the same AI now: the same models, the same advice, the same defaults. So the first draft reads the same everywhere. It’s fluent, plausible and generic, and generic is the part of the work a client can now get without an agency.

What AI can’t read is what makes the work yours, and it comes in two halves. One is about each client: what they approved and where it came from, what they’d never want and why, who decides, what changed last week. The other is your agency itself: your point of view and your method, the bar you hold every piece of work to, and what you’d never recommend, even when a platform says to. The people who know it think of it as “of course,” so it was never written down.

We started Storystak to write it down and put it to work: a record for each client, every fact sourced and approved by a person, plus your agency’s own Stak, and every AI your team uses reads from them. The first draft starts from your standard, not the internet’s average. We want independent agencies to compete with anyone on AI, because every person and every AI they use works from a record the agency owns.

Built by people who’ve done the work.

Zach Worley

Zach Worley

Co-founder, Product & Services

Zach spent more than 16 years in marketing and creative services, building the systems behind the work: project workflows, file conventions, paid media coordination. When AI arrived, his first thought was that his career had a shelf life. Then he saw the old pattern: every tool that changed an era met resistance, and the people who learned it went further than they could have without it. So he jumped in, and found that AI on its own has no judgment, no taste and no feel for a client. With an expert driving it, the ceiling lifts. He built the first Stak for marketing teams he worked with, and today he leads the product and the services around it.

“AI without human expertise is just a super calculator. We supply the expertise.”

Zach Worley
Dan Muirhead

Dan Muirhead

Co-founder, Growth & Partnerships

Dan spent 15-plus years agency side, mostly leading media strategy at Omnicom Media Group and Wpromote, on brands like HBO Max, Virgin and DIRECTV. He fought the fights every agency leader knows: keeping the work consistent and accurate when people change, holding the agency’s standard, and still producing results. By late 2024 AI was in every agency conversation, and in 2025 he co-founded AIVO, an AI-first consultancy that helped brands make sense of AI search. That’s where he saw it: every AI was only as good as what it knew. Around the same time, Zach had built the answer, and an agency owner started paying for it before Zach had pitched it. Dan leads growth, and he’s usually the first call for an agency owner.

“Brands need it, but agencies need it most, because they keep that record for every client at once.”

Dan Muirhead
Apply as a founding agency →

Six things we won’t bend on.

Your standard sets the bar.

Your method, your point of view and the line you won’t cross come first, so the work reads like your agency made it. Nothing is pooled across agencies, so what makes you different stays yours.

A person approves every change.

AI reads the record and can suggest a fix. Nothing lands until someone on your team approves it, and every fact carries its source.

Your clients’ record is yours.

You own what’s in it and can export it whenever you like. We run the plumbing that serves it to your AI.

What a client tells you stays with that client.

Each client’s record is walled off from every other client’s in code, and each person sees only the clients they work on.

Use the AI you like.

Claude, ChatGPT, Gemini and Grok all read the Stak. When something better comes along, your clients come with you.

Prices in public.

You pay for active clients, never per login. Seats are unlimited, and the price is on the home page.

Founding agencies work with us directly.

Founding agencies get the yearly plan’s terms, setup included and the price locked for 24 months, while founding seats last. We build each client’s first record with you, and your team approves what goes in. Your first 30 days:

  1. 01

    Leadership sets the expectation.

    We help the owner decide how the team works with AI, and say so.

  2. 02

    Everyone gets connected.

    Each person connects the Stak to the AI they use, plus the tools that make it better: email, calendar, meeting recorder, project tool. Voice profiles for anyone who wants one.

  3. 03

    Your workflows get mapped.

    We map how the work moves across the tools you already use, then set up your workflows and kits on the Stak, so they run on your standard.

  4. 04

    Each record gets sharper.

    Your own documents and recent call notes go in, on top of what we found in public.

After that, a standing working session with us is part of the Suite.

Book a 30-minute call

From an agency owner.

“This month, I got no emails, text, or phone calls [from our team].”

She used to dread the first of the month because of reporting. Then came a new rule for the team: “Before you come to me, ask the Stak first.”

Owner, independent agency · four account managers, 30 to 35 clientsSee more proof

Let’s talk about your agency.

Apply as a founding agency →Book a 30-minute call

Not ready yet? Follow Storystak on LinkedIn

Storystak LLC · a Tennessee company · founded 2026

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